Friday, June 28, 2013

Lancome puts on a Show

Vogue Magazine July 2013 Issue
I was flipping through my  July issue of Vogue, when I came across this Lancôme ad. I was intrigue partly because it was a pop up a  featuring  fashion illustration.  Lavin designer Alber Elbaz dresses up Lancôme eye products.  Makeup junkies will be able to get their hands on mascara, eye pencils and eye shadow palettes that are packaged in quirky designs, created by the Elbaz. I thought Lancôme did a great job with this campaign. The advertisement was eye catching and creative. As a consumer it made me want to inquire about the product, a key component to effective advertising.


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